Successes and Failures in Biotechnology Innovation Essay -- Business M

Successes and Failures in Biotechnology debutWhen I first started this paper I would spend a penny to admit that I was pretty green in the field of Biotechnology, I had a abbreviated catch but nothing near an in depth understanding of the field. So when I first started typefaceing for a success story, I tied my views on successful world in the beas that I am familiar with to the biotech field. The major theme that emerged was that successful innovation equals a fruit that produces quality profits for a companionship. After further research on the success of innovation, you do realize that profits may be the oddment goal of the company but success stems from a total company wide effort, that may start many years before a single cent of profit is ever realized.In my opinion, you have to look at three major areas to see if a company successfully manages their innovation at the company level, customer level, and the disturb the innovation had on society. From the company viewp oint, you have to look at how well management rope the company up to be innovators in a given market. Did they have an industry that would provide the company potential for continuous growth? How did they employ their employee base and acquire a strong base of knowledge to continually come up with new ideas in the area of interest they are trying to enter? In addition once a merchandise is developed did they manage their intellectual property in the in a manner which provided themselves maximum protection? Finally you have to look at the end results of the innovation. Did they introduce an innovation that allowed the company revenue to grow, were they equal to compass a strong segment of market share, did this innovation have a positive effect on the companies stock price, etc?From the prospective of the customer you have to look at if the innovation introduced by the company successfully met their needs. Would this reaping help them save time and money and improve their over all commerce? How did they manage the channels to which deliver their products to their customers? Your customer will ultimately impact your final sales figures, if they view the product as a returns to them and if you can meet the needs that the customer has you can have your innovation viewed as a success.Finally from the standpoint of how the companies innovation had an impact on society. Was... ...sequence can be felt. With the world population soaring you will hold to see the emergence of genetically engineered crops to continue and you will be able to see who the winners and losers are within that industry based on how they supervise the introduction of their products. Works CitedCurrent Status of Starlink Corn. 3 Jun. 2002. Starlinkcorn.com. 2 Feb. 2005.Estes, Lane. scotch Analysis of Roundup Ready soybean plantbeans. Feb. 2002. 2 Feb. 2005.Geo-Pie Project. Am I eating Soy Beans. 16 Aug. 2004. Genetically EngineeredOrganisms. 2 Feb. 2005.Harl, Neil, Roger Ginder, Charl es Hurburgh and Steve Moline. The Starlink Situation25 Oct. 2000. AG Biotech info Net. 2 Feb. 2005.Harris, Andrew. GE Corn Pollution Spawns 30 Lawsuits. 18 Sept. 2002.Organicconsumers.org. 2 Feb. 2005.Monsanto Inc. Simply the Most Profitable Way to grow Soy Beans. Jan. 2005. Monsanto Inc. 2 Feb. 2005.Ruen, Jim. Biotech R&D Isnt Just About Traits. Jan. 2005. Dealer and Applicator. 2 Feb. 2005.Starlink Corn. FSANZ. 2 Dec. 2004. Foodstandards.gov. 2 Feb, 2005.US 2000/01 Corn Exports Dented by Starlink. 10 Sept. 2001. Planetark.com. 2 Feb2005.