Mytaxi (Intelligent Apps Gmbh) Extension from Germany to the Philippines Essay

pilot burner paper is full of Appendices. You whitethorn get in touch with me if you would manage to return a copy of the FULL VERSION with external links, charts, images, etc. PROJECT PROPOSAL my nag HOME COUNTRY Ger many an(prenominal) crisscross COUNTRY Philippines documental To expand the usage of the my taxi (Intelligent Apps GmbH) finish to Filipino Smartphone go forrs- hack Drivers PRODUCT INFORMATION authentic by Niclaus Mewes and Sven Kuelper in 2009, myTaxi is a Smartphone act that directly connects Taxi spot one wood and passenger, enabling more efficient pick-up and drop-off transportation assistants.CATEGORY trigger off / point TARGET USERS Taxi Drivers, Taxi Passengers, Taxi Corporations CURRENT groceryS (Domestic) Germany Berlin, Bonn, Cologne, Dortmund, Dusseldorf, Frankfurt, Hamburg, Hannover, Leipzig, Munich, Nuremburg, Stuttgart, Sylt (Regiocentric) capital of Austria Austria Spain Barcelona, Madrid Poland Warsaw (Geocentric) Washington D. C. , Un ited States of America Currently under(a) Development In (Germany) Augsburg, Braunschweig, Bremen, Darmstadt, Essen, Heilbronn, Gera, Kaiserslautern, Karlsruhe, Kassel, Leverk charactern, Mainz, Offenbach, Potsdam, Salzburg, Wiesbaden, WurzburgDomestic Market Conditions (2012) soma of Taxi Passengers Per division 260 million est. Total R howeverue in Taxi grapple ons 2. 6 meg Euros minute of nimble Subscriptions 114. 2 million Smartphone Market Pe meshingration 53% Number of 3G/4G Subscriptions 53. 2 million 3G Market Penetration 65% REQUIREMENTS Smartphone (android or iOS), net income (at least euchre MB) AVAILABILITY iTunes (Apple Store) for Apple Google Play for Android outlay For Passengers FREE DOWNLOAD (Application)Standard Taxi utmostes apply with no additional costs for using myTaxi (Transportation Service) For Drivers 2,75% (net) for e rattling service mediated via myTaxi HOW IT workings For Passengers Immediately upon opening the industry, myTaxi uses G PS to pin point the drug exploiters location. The app pass on then locate all of the available myTaxis in the area. The user stub then send a pick-up request, as well as coiffure a destination (optional). Once a pick-up is confirmed, the user can chink the number one woods information name, vehicle registration, as well as his rating from another(prenominal) myTaxi users.The user can then track the onward motion of the Taxi until it picks him up. For Drivers Taxi drivers need to register with myTaxi in order to be part of the system. This can be done via the myTaxi application, at a myTaxi office, or on the mytaxi. net website . Upon acceptance of a pick-up request, the driver receives the application users mobile number in case of extenuating circumstances, such(prenominal) as a traffic jam. FEATURES Favorite Drivers Drivers can not all be rated, but similarly be saved and prioritized for future trips. viands Calculator Cost transparency via the integrated fare calcul ator that may be used before booking a trip. Flexible pay Options Users can pay with cash or use credit, debit, or even PayPal. myTaxi has pioneered the cashless and even cardless payment of Taxi trips through the application . Advanced interlocking Bookings can be made up to four days in advance of the users desired pick-up date, time, and place. individualize Booking Options Eco-taxis, 5-star Taxis, airdrome trips, Luggage, Pet-friendly Taxis, Number of expected passengers TERMS AND CONDITIONSFor Passengers I. Performance of myTaxi II. Second amendment and termination of service III. Availability IV. Liability V. General Obligations of the user VI. Responsibility for Content VII. concluding Provisions For Taxi Driver I. Gratuitous services of myTaxi II. Settlement of intermediation services III. Payment IV. Amendment and termination of service V. Availability VI. General obligations of the user VII. Obligation to accept transfer order VIII. margeination of contract / disq ualification of use IX. Rating system X. Responsibility for content XI. Final provisionsFor transmission line Accounts I. Contract II. Contractual obligations of the contractor III. Invoicing by myTaxi IV. Employee reproduction V. Liability VI. call and Termination VII. External representation of cooperation VIII. Of assignment, final provisions EXISTING PARTNERSHIPS Car2Go HRS Ds Hotelportal Miles & More Lufthansa Samsung T Mobile AirPlus International myTaxi is an innovative application that combined two different industries The first is the relatively stable Transportation Industry, wherein passengers are given the option to commute semi-privately via Taxi.The second is the new and prospering Smartphone + Internet Industry. The combination of two industries created a product (the application) AND service (the features) that covers some(prenominal) the daily transportation needs of commuters with their want of efficiency, reliability, and personalization in tune with the life-style of Today. With all this in mind, it is no surprise that myTaxi first focused on its domestic marketplace to establish its name and create awareness of what they dedicate to offer.Following their domestic success, myTaxi marketed itself to its immediate neighboring countries, a strategic social movement on their part, since their popularity would logically trickle itself to those right next to them, and not those far away creation involved in Travel and Transportation, this was clearly a logical step. The real trick however, to marketing myTaxi was through partnerships with individual Taxi drivers and Taxi dispatch companies, and with complementary product brands, such as Samsung wherein the application is pre-installed in all their Smartphone units. Its susceptibility lies mostly in its reputation.In its campaign to expand to the U. S. market, myTaxi had to compete with a few competitors, as the U. S. already had a few Taxi applications to choose from, depending on which city you were in. However, because of its popularity, its brand strength boasting to already get to 2. 3 million users, it was able to stop a partnership with the D. C. Taxicab Commission. With their endorsement, myTaxi managed to escalate itself as more legitimatize in the eyes of the market than its competitors. Lastly, one mustiness consider that being a pioneer, myTaxi has been and is still reaping the benefits of the First Mover Advantage.It has already created its niche in the Transportation Industry and is transforming the preexisting Taxi market as well. myTaxi was already hailed as one of the top applications of 2012. TARGET MARKET INFORMATION TARGET MARKET tube-shaped structure Manila NCR, Philippines (Lower-Middle Income) (Market Capitalism constitutional democratic republic) usual DEMOGRAPHICS Population 103,775,002 (Philippines, July 2012) 21,050,000 (Metro Manila, 2010) Size 638. 55 km2 (Total Area) with a density of 18,567/km2 Rate of urbanisation 2. 3% (2010-2015 estimated) annual rate of change capital Philippine Pesos (? Currency Inflation Rate 2. 6% (March 2012) VEHICLES AND TRAFFIC Number of Motor Vehicles Registered 1,740,812 (2012) > approx. 30% of hail 6,316,522 Number of Motor Vehicles Registered by Classification for the entire PH Private 5,410,783 (2012) > approx. 86% of sum up 6,316,522 For Hire 840,974 (2012) > approx. 13% of union 6,316,522 Number of Taxis 40,000 (2009) for the entire PH Annual Average Daily Traffic approx. 10,927,245 (2011) vehicles > approx. 4,049,314 caused by Passenger Cars (37%) > approx. 2,195,860 caused by Utility Passengers (20%)Number of Apprehended Drivers 14,439 (2012) > approx. 2% of total 761,743 Committed Traffic Violations 1. RA 8750 Seatbelt Use Act 2. No CR/OR On Hand 3. Obstruction 4. Student Driver operational an MV w/o Accompanying Licensed Driver 5. private road w/o License 6. Unregistered/Invalid MV allowance 7. Reckless Driving 8. Driving w/ Delinquent/ Invalid, Suspended, Ineffectual or Revoked License 9. No Brake Light 10. No EWD Carried MOBILE PHONES AND lucre Number of Internet Users 33. 6 million (2012) Internet Usage return Rate 11% (2012) Smartphone Sales Value $606. 5 million (2011)Number of Smartphone Subscribers 15 million (2012) Smartphone Subscribers Growth 38% (2012) Mobile Internet Users 24% of all Filipino Internet users on a daily seat > 56% intend to access the Internet via mobile phone in the next 12 months (2011) Leading Telecommunication Operators (Q1 2012) Smart Communications, Inc. > Market plow 68% > Mobile Connections 66. 1 million > Prepaid Subscribers 97% of total subscribers > 3G Subscribers 24% of total subscribers Globe Telecom, Inc. > Market Share 32% Mobile Connections 31 million > Prepaid Subscribers 95% of total subscribers > 3G Subscribers 27% of total subscribers OTHER STATISTICS Fuel Prices (as of 11 April 2013) Diesel ? 40. 00 per liter Unleaded ? 50. 72 per liter EXPANSIO N PLAN TO THE PHILIPPINES IMPETUS Statistics are not required to see that in that respect are too many cars in Metro Manila, more than what the roads can actually accommodate. Traffic is a sober problem in the city, and though much can be express about the many reasons behind it, the reality remains that for every autobus there are 50 cars on the road (Murphy, 2010).That is how congested the city roads are. There is definitely a need to limit the number of vehicles, or one day all movements on the streets will come to a stop. A more efficient and trustworthy Taxi-riding environment may encourage people to commute more, instead of driving out in their own cars for the simplest errands, or from even buying their own. A more centralized and systematized Taxi system may also encourage more counterbalance in drivers AND passengers, for example lessening the number of pick-ups and drop-offs in the middle of the road. ADVANTAGES restraint Streets in the Philippines can be tricky .A lot of roads are not frequented by Taxis Taxis are usually already intermeshed when spotted on the main roads There are usually just certain places where Taxis are most available i. e. malls, markets Getting backwards from those places may be easy enough, but getting there from wherever is the hard part. Hailing a Taxi is tedious and time-consuming in a busy city like Metro Manila. TRUST Both for foreigners and locals alike, there is always a chance of hailing a cab that has a stubborn Taxi Meter, and you only find out until it is too late. myTaxis Fare Calculator works against that.You may also experience a driver bent on swindling you for extra money just because you have luggage or are with someone in need of assistance. With myTaxis Personalized Booking Options, you can already pre-bargain with your Taxi driver and let him experience what to expect from you. Any additional costs need not be a surprise. SAFETY If youre in the middle of nowhere in the middle of the night , order a cab via myTaxi instead of walking slightly looking for one. FEEDBACK Taxi drivers usually have no fear because they cause to no one, or at least no one bothers to go through the trouble of reporting them to their supervisors if they have one. yTaxi lets you provide feedback of your trip and your driver, removing them from the service if they have done you any wrong, or warning future passengers. PRICE For Passengers Application remains free. For Drivers Following the 2,75% (net) for every service mediated by myTaxi Taxi Fare Flag Down Rate ? 20. 00 > ? 1. 50 per 500 meters *There is a possibility however, of lowering the rate to 2% collectable to Taxi drivers generating a below-average income in the Philippines. Average Income of Taxi Drivers ? ,500. 00 per week MARKET ENTRY (Product Extension-Communication Adaptation) Product itself remains relatively unchanged, aside from the necessary calibrations for the myTaxi application to work in Metro Manila. Communication ap proach will have to be different however, as the Philippines is a completely new market to this type of peer-to-peer service . Communication approach to potential passengers will also differ from potential drivers. Pre-Installed Application in Smartphones Units deployed to the Philippines will already have myTaxi pre-installed like in Germany -Pre-Installation leads to awareness that product is available > Constantly comprehend application will peak customers interest > try out what this application and how it works leads to its evaluation and footrace > Upon first winning order of Taxi, customer adopts to the usage of the application whenever a Taxi is needed, as well as becoming more confident in exploring its other features > Product loyalty is established, as well as recommendation of it to peers -myTaxi shape/widget to be included in the list of Product Features, both online and in print Personalized Proposals to Taxi Corporations Direct contact amid myTaxi Sales Representative/s and owner/manager of Taxi confederacy through a meeting -Email point of contact of Taxi dope a myTaxi business plan and proposal -eAdvertisements Personalized Proposals to Individual Taxi Drivers -Group Learning and training Sessions managed by myTaxi Sales Representative/s -Free trial period -Flyers distributed in strategic areas -eAdvertisements severalisenerships with Transportation-Related Government Offices to Aid in second of Service -Department of Transportation and Communications Land Transportation Office LTO http//lto. gov. ph/ -Metropolitan Manila Development Authority MMDA http//www. mmda. gov. ph/ Others -myTaxi stickers (on Taxis) to increase awareness and distinctive feature -myTaxi application to be featured in a local paper articleLEGALITY AND REGULATIONS No known regulation for the usage of Smartphone applications in the Philippines. Application is an add-on to an already registered business whether by the individual Taxi driver or a Taxi Corporation thus, no taxes, licenses, permits, etc. involved. Political, legal, and regulatory environment poses no known risk. See also myTaxi Term and Conditions. CHALLENGES Limited Features (cabs in the Philippines are not equipped for payments via debit, credit, or PayPal) Training on how to use the application (more for the drivers than the passengers) Investment on Smartphone and Mobile Internet Plan (many options are offered however by Smart and Globe) Hofstedes pagan Typologies Power Distance Acceptance and willingness to try application by the brainiac/leading Taxi driver or owner/manager of a Taxi corporation is a must. Other drivers will easily ascertain once connection with the boss is established. Collectivistic Word-of-mouth will be the strongest marketing tool both for passengers and potential myTaxi drivers. Masculine Most if not all Taxi drivers in Metro Manila are male. This must be taken into consideration when marketing myTaxi to them. Expect assertive, challe nging and exceedingly skeptical questions. Uncertainty Avoidance Hypothetically no problems in getting Filipinos to accept myTaxi, especially once German origins are made known. excogitation especially American and European ones, are not seen as threatening. Use this as an advantage.Short-Term Orientation Acceptance of myTaxi now may be achieved, but users, both driver and passenger, may grow bored and/or negligent of the application in the future. Ensure that its long-term advantages are very appealing and well communicated to drivers. Create a dependence on myTaxi for passengers. Sources AJTP Information Center. (n. d. ). Road Transport Philippines Data file. Retrieved may 11, 2013, from http//www. ajtpweb. org/statistics/Philippines/road-transport-philippines Alternat1ve. (n. d. ). Philippine Gasoline Prices (P/li) Data file. 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