The New Marketing Strategy for Coca-Cola (China): COOPERATION WITH I.T. COMPANIES

1. Introduction of Coca-Cola in mainland mainland China. Coca-Cola caller is the biggest soft drunkenness alliance in the world and famous for its classic coke. It has over coulomb years? of history and its business scope covers to a greater extent than ii hundred countries. The extended experience and abundant resources consume do the bell ringer a great success. In 1927, the Coca-Cola Company began to invest in China and then left temporarily for Chinese political factors. In 1979, it returned after China?s reform and opening move to the outside world. By powerful off it has broken in China?s food market for 25 years after returning. Its investiture has exceeded $1,200,000,000 and it has set up 34 companies and 28 factories. 2. Why uphold With I.T. Companies2.1. The disadvantageous state of affairs for Coca-Cola. With time going, Coca-Cola now seems several(prenominal)how not very fashionable. in that respect are only a some renders which more or less are the same for customers to direct from. However, its competitors such as Pepsi, Jianlibao and Nongfu Spring have offered a hand of new make happys with varieties of tastes and functions. For example, Kang Shifu, a very large Chinese viands and drink producer, has produced some tea drinks, which suit Chinese heap?s taste very much. And during these years, the market of carbonate drink in China was in recession.

The sales volume of carbonated drink at heart the first ten months in 2004 in Shanghai has fall by 13.4%, compared with the sales volume in the same rate of flow of the year before. With a large sell of Chi nese drink market, Coca-Cola were certainly ! attacked. On the other hand, the tralatitious ways of advertizing such as news written document advertisements, hoardings, TV shows, are unable to communicate with customers adequately. Their abilities to attract the juvenility have decreased as the youth are now more dependent on the Internet. Furthermore, the competitors... If you want to get a effective essay, order it on our website: OrderCustomPaper.com

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